Social Communication and Modern Opinion Leaders – Youtube Bloggers

The Power & Perspective of Mommy Bloggers: Formative Research with Social Media Opinion Leaders about HPV Vaccination

Since the development of the Human Papillomavirus (HPV) vaccine in 2006, significant promotion efforts have targeted adolescent females and their parents in order to reduce the incidence of HPV and related cancers. Yet vaccination rates for pre-adolescents (the recommended age of administration) still lag behind. Social media and social network campaigns hold promise not only for promoting broa...

Opinion Mining on YouTube

This paper defines a systematic approach to Opinion Mining (OM) on YouTube comments by (i) modeling classifiers for predicting the opinion polarity and the type of comment and (ii) proposing robust shallow syntactic structures for improving model adaptability. We rely on the tree kernel technology to automatically extract and learn features with better generalization power than bag-of-words. An...

Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks

Recently, the impact of social networks in customer buying decision is rapidly increasing due to effectiveness in shaping public opinion. This paper helps marketers analyze social network’s members based on different characteristics and choose the best method for identifying influential people among them. Then, marketers can use these influential people as seeds to market products/services. Con...

Identifying Key Opinion Leaders Using Social Network Analysis

Identifying KOLs requires broad and up-to-date experience with these individuals, something pharma companies lack. In fact, most life science companies delegate this exercise to third parties. In turn, these providers make use of “tried-andtrue” methods of engaging KOLs, including literature database search and survey methods. In an age where consumers hold sway over purchase considerations and...

Social Communication Behaviors of Virtual Leaders